Vendorfy + Instagram The Best Commerce Solution For Young Entrepreneurs
Instagram is showing no signs of slowing down. The popular photo and video sharing app now has over 800 million users. 500 million of those are using the app on a daily basis! Their newest feature, Instagram stories, has over 250 million daily active users, overtaking Snapchat’s daily active users.
These are staggering numbers for a platform that’s just seven years old. Instagram has become “the” place for millennia’s to share parts of their lives with friends. Beautiful photos, videos, disappearing stories and live videos – all make a wonderful experience for social media enthusiasts.
Don’t you think it will be amazing to have an audience this big discover and buy your products?
There are a growing number of businesses leveraging the power of ecommerce + instagram to sell their products. However, small scale businesses still depend on just the post they make on instagram to sell their product. To me this is not maximizing the great potentials Instagram has to offer to small business owners. Although selling on instagram is not a bad idea, but if you have a means to spice it up or think outside the box, this will greatly affect your overall sales and you will find yourself smiling to the bank every day.
In this post, I will be talking on the benefit of Instagram to your business and how you can use an online store to reach maximum potentials.
If you sell something online and are not leveraging the power of Instagram, you are missing out on a gold mine! Don’t worry; I will teach you how you can open up and promote your business with an online store on Instagram in less than five minutes and start selling products like hot cakes!
With a massive user base, Instagram has become the go-to shop for businesses. It’s a great way for SMBs (small-medium size businesses), to get their product and service exposure to an enormous market.
Instagram’s internet savvy, millennial audience is one of the reasons why Instagram’s ad platform has significantly grown over the years. Instagram reports that it now has two million advertisers on the platform, which quickly doubled from one million in March 2017.
If you are new to Instagram and have not seriously committed a plan to market your business online, you’ll want to act now. It’s not too late to join the bandwagon and generate serious business for your online store via Instagram. In business, you have to go where your customers are at and right now Instagram is one of the hottest places to be!
WHY YOUR ONLINE STORE SHOULD BE ON INSTAGRAM
Big brands have been quick to spot the vast opportunity Instagram holds, as a marketing and selling platform In 2017, over 70% of US businesses are using Instagram, a number which has nearly doubled since 2016 (48%).
This significant jump in the number of businesses using Instagram can be mostly attributed to the introduction of the “Instagram for business” feature in early 2016. Instagram is catering to businesses to help them get the most out of Instagram. Here are a few of their business focused features:
- The ability to have a call, email and directions button right below your Instagram bio
- Access to Instagram’s ad platform to leverage hundreds of millions of Instagram users
- Powerful analytics and targeting information to make those ads effective
Businesses and stores are experiencing tremendous growth on Instagram. Take a look at these eye-popping stats:
- 80% of users say they follow at least one business on Instagram
- Over 60% of users have heard about a product and service through the platform
- At least 30% of Instagram users have purchased a product they discovered on Instagram
- Over 120 million Instagram users visited an online store, got directions, called a business, emailed or direct messaged a business
Instagram truly has created a well thought out marketing and sales machine. Majority of the credit of Instagram’s massive success goes to the following factors:
- The platform appeals to millennials as 59% of 18-29-year-olds use Instagram
- Everyone’s feed is filled with beautiful photos and quick 1 minute videos
- Their ads blend into the feed seamlessly and don’t feel salesy.
Did you know that a staggering 81% of consumers do online product research before heading out to the store? Instagram offers a smart opportunity for store owners and businesses to create another channel to gain a massive amount of customers…
CREATE A VENDORFY STORE AND MAKE INSTAGRAM YOUR TRAFFIC CHANNEL
If you weren’t already, you’re likely convinced of the true power of Instagram + Online Store. It’s time to create your vendorfy store, promote your store on Instagram and leverage the platform to market your business, brand, product, and services.
But why do I need a store? Isn’t posting photos and videos enough?
At some point you may ask yourself; why open a Vendorfy Store when you can sell directly on instagram?
Unfortunately, it’s not. Instagram can’t be all good, right? Nothing is. We have been talking about Instagram’s amazing market opportunity, but it’s important to understand some weaknesses in the platform from a marketing and sales standpoint. The most glaring and irritating problem is the limitation of having a single link in your Instagram bio.
Yes even though entrepreneurs love to sell their products through instagram, they have long disliked the process of having to change links or photos of product on there instagram page. They also wish they could get more insight on how customer reacts with each product, make order fulfillment easier and well documented; the list of wants in this case can keep growing…
For an entrepreneur that has huge number of product to sale, showcasing new and old products at the same time along with details and policies may become very difficult to archive on an instagram page, hence the need to own a store where they can publish all this products, post a link of their store on there instagram page and have customers visit the store from instagram to explore all other amazing products they have for sell.
PROMOTE YOUR STORE ON INSTAGRAM
Imagine having a single link in your Instagram bio, and that single link is the gateway to all other products you have for sale on your Vendorfy Store.
That’s what Vendorfy + Instagram is all about.
Vendorfy provides a simple yet very effective way to own an online store just like your brick and mortal store, where you can list all your products to enable customers explore and make order for them. Operating a Vendorfy Store makes it easy for your customers to find more information about your products and your store policy as this can increase the number of your online sales. On the other hand, you as the store owner get detailed analytics of every activities happening in your store and an enhanced dashboard that makes managing your day to day business activities easy. You can also make use of the tools vendorfy offer for re-marketing to existing customers, convert abandon cart to purchase and general store management. To find out more on what vendorfy offer and how it can help grow your business you can visit www.vendorfy.net.
Conclusion:
Operating an online store with Vendorfy makes it extremely easy and cost effective for entrepreneurs that are looking for an organized, simple yet very effective way to make more profit from their businesses and also maximizing the potentials of Instagram.
In my next post I will tell you how to place a good ad on your instagram account and targeting your vendorfy store to capture as much traffic that can increase your online sales.
Adetola Adele is the head team leader at Vendorfy a subsidiary of GoPanta Media. He is a highly motivated, entrepreneurial minded and result oriented self starter with the focus on Ecommerce as the next big thing in Africa.
