Four things to do to make money on instagram
As long as you haven’t being living in the thick forest of Sambisa the past couple of years, you must have heard the word INSTAGRAM. As an entrepreneur, you’ll know by now that Instagram should be a key component to your online marketing strategy, especially as a product-based business, where what we do is so visual!
In this quick post, I will tell you four things you can start doing today to give you the foundation to start actually making money on Instagram.
- Show up consistently.
It is essential that if you have an Instagram account, you are posting at least once a day to maintain a part of the conversation. Posting consistently will keep you top of mind in your customer’s heads. Did you know that studies show that a potential customer has to interact with a brand a minimum of 7 times before ever taking action? The more you post, the quicker this will happen. I do suggest posting no more than 3 times per day, with your posts at least 3-4 hours between posts. Anything more frequent will just clog your followers’ feeds and get annoying.
- Get social.
Interact with the people who comment on your photos. @Mention them back. Ask them questions. Share your gratitude. And don’t be afraid to leave comments on other people’s pictures, too. Be generous with your likes. Follow back people who are consistently interacting with you. It’s called a social network for a reason! Let people get to know you, and seek ways to get to know your followers.
- Post with your ideal customer in mind.
What does he like about your brand? What is on his mind at the time of the day you’re posting? What does he talk about with his friends? Where is he when he buys from you? What are his dreams? What are his problems and how does your product solve them? When you write the captions of your photos, keep him in mind. Write directly to him. You’ll find that your engagement will grow authentically with people who are excited about what you’re putting out into the world.
- Understand that your numbers are less important than engagement.
The number of followers you have is definitely important. Followers act like little votes of confidence and give your brand credibility. And because people do what they see other people do, the more followers you have, the more followers you will get.
But, what good is a bunch of followers who don’t ever buy your stuff? (I’ll give you a hint: NO GOOD AT ALL.) Numbers aren’t everything. Engagement is what matters most. By putting some key strategies into place (like the ones listed above) you can make sure that you are building trust and turning the followers you do have into raving fans and customers.
Hint: If you operate a Vendorfy Store, don’t forget to always attach your store URL to all post and on your profile bio especially when posting something regarding a new product to enable you leverage the great potentials instagram has to offer.
Adetola Adele is the head team leader at Vendorfy a subsidiary of GoPanta Media. He is a highly motivated, entrepreneurial minded and result oriented self starter with the focus on Ecommerce as the next big thing in Africa.
